Writing & Content Productivity
Notion AI
Daily driver
The action items and meeting notes feature alone saves about 2 hours a week. The writing assistant is solid but not the reason to pay for it.
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The Creator
Real person.
Real takes.
Deco the Great isn't a media brand that hired writers to cover AI. He's the guy who actually installs every tool, breaks it, rebuilds his workflow around it, and tells you what's worth your time.
What started as honest tech takes on TikTok grew into a 1.2M-person community of professionals who want practical answers without the hype. Developers, marketers, founders, and side-hustle builders who are done wading through product launch press releases.
"If it doesn't actually help you work faster or think better, I won't recommend it."
— Deco the Great, @decotechie
Deco the Great
Tech creator · AI tools reviewer
Why Deco?
The trust is built in,
not bolted on.
1.2M
TikTok followers who actually watch to the end
40K+
Weekly newsletter subscribers
100%
Independent — no VC, no editorial board, just Deco
3yr
Consistent track record covering AI and tech tools
No fluff, ever.
Every AI tool covered has been tested in a real workflow. If it saved time, you hear about it. If it didn't, Deco says so on camera — by name.
First, not last.
New tools land in the newsletter the week they ship — not six months later when every other tech writer finally got around to it.
Culturally dialed in.
The audience is 22–40, early-adopter, career-growth oriented. They already know what GPT-4 is. Deco meets them where they are — not where corporate briefings assume they are.
Deco Tested
The tools that actually
made the cut.
Image Generation Creative
Midjourney v6
Still king
Photorealistic output nobody else is matching right now. The prompt-to-image lag is gone. If you need visuals for content or ads, this is the move.
Research & Synthesis Research
Perplexity Pro
Underrated
Replaced half my search workflow. Real-time sourcing plus a clean answer — no SEO slop. The Pro plan adds GPT-4 mode and the deep research tool is wild.
Video & Clips Video
Descript
Creator essential
Edit video by editing the transcript. Overdub voice corrections in minutes. For anyone doing video content, this is the one tool you can't go back from.
Automation Automation
Make (Integromat)
Powerful, steep
If you're willing to invest a weekend learning it, Make automates things Zapier can't touch. The AI-trigger modules are genuinely new territory.
Code & Dev Dev
Cursor
Game changer
VS Code with GPT-4 baked into every keypress. If you write any code — even just scripts — this cuts the time in half. Free tier is generous.
Brand Partnerships
Reach the people who actually buy AI tools.
The @decotechie audience is 22–40, tech-forward, and already spending on tools. They trust Deco because he calls out the products that aren't worth it. That trust transfers — and it converts.
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Authentic integration, not read ads
Every partnership is woven into actual tool reviews and workflow content — not tacked on at the end.
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TikTok + Newsletter reach
1.2M TikTok followers plus 40K+ newsletter subscribers. Video and text formats, same audience.
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AI, SaaS, and productivity brands only
The audience expects tools — so the fit is already there. No awkward category jumps.
For AI, SaaS, consumer tech, and productivity brands.
Audience snapshot
Age 22–34 58%
Age 35–40 29%
Professionals + founders 71%
Active AI tool users 84%
Ideal for: AI platforms, SaaS tools, productivity apps, consumer tech products targeting career-growth professionals with $5M–$500M ARR.